Most of the ticket money goes to the bands, which have high overhead/travel costs of their own. The service fee covers part of the overhead costs involved in staffing and running a box office on every show night. It is intended to help cover the costs of labor, ticket stock, ticketing software fees, credit card fees, phone charges, box office equipment, etc. We make every effort to keep this service charge as low as possible. The truth is we have to find a balance between a legitimate, proven ticketing company with a strong online operating system, the ability to do print-at-home and scanner systems plus a box office system that all works together. Audience View is the online ticketing company we use, and the fees they charge are their only source of revenue to provide you and the Don Gibson Theatre the above services.